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-- Chief Financial Police officer And simply to improve it, David, we're around an 80% share today with four SKUs in the marketplace. It's around 3% to 4% of sector share. And we're having unavailable today. So we don't really know what the possibility is yet. What we do know is that we're scaling up production really swiftly.
So we understand that we can double, possibly three-way that based upon need without jeopardizing top quality. So we're pressing it as a lot as we can. We have actually obtained extremely eye-catching cost points out in the market. As well as now it's just a circulation and also satisfaction game.-- Ceo As well as by the way, we're not done, right? So we have even more beverages pertaining to market, and also our innovation group is working like around the clock to comprehend what is the next version, what is the next-generation of our beverages product so that we remain to stay in advance?-- Canaccord Genuity-- Expert That's all really valuable - black metal awning.
And also has the federal government come back at all with possibly altering the equivalence grams that are in these beverages? Since I would think that you can't truly start selling two or fours of these points up until that obtains changed.-- Chief Executive Officer Yeah. Look, I think there is some support of it, particularly in the provincial companies that offer the product.
-- Principal Financial Officer We're dealing with it. Yeah.-- Canaccord Genuity-- Analyst Many Thanks. Your next inquiry originates from John Chu from Desjardins Resources Markets. Please proceed.-- Desjardins Resources Markets-- Analyst Hi. Good morning. I just intended to follow-up on the comment made earlier regarding internet revenue progressively enhancing in the Canadian Rec market with more store openings. So type of believed it would certainly have been perhaps a little bit extra accelerated development in the coming quarters and simply extra steady. Can you talk about simply how you might see all those elements coming into place in the following number of quarters?-- Principal Financial Officer Yeah, John. So look, what we have actually been happily stunned by is stores remaining to open also throughout a pandemic and also our most current price quote is that by the end of calendar year, we could be over of 1,200 shops throughout Canada.
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As we call in heavy duty beach tent our supply chain and also remain to carry out in terms of PO satisfaction, as we remain to perform in terms of Marijuana 2.0 implementation, more drinks, even more chocolates, even more vape out on the market. As we continue to settle our value offerings and also as we continue to boost top quality throughout the board, we see a whole lot of tailwind heading into the following six to nine months.
As well as we understand that there's possibly some services click site coming by the next six to 9 months. However in the meantime, this has been a respectable defensive play. Customers are still investing on cannabis - business canopy. And also with even more stores coming, we think that's mosting likely to remain to open up the market.
So all indicators are excellent for Q2. As well as equilibrium of the year is really simply going to be a function of those shops remaining to open up. Your following question originates from Doug Miehm from RBC Funding Markets. Please proceed.-- RBC Capital Markets-- Expert Thanks extremely much, as well as greetings.
Look, I'll attempt this. As well as David, you can jump in. So two things. On market share, we are seeing renovations in market share. Fairly usually I would certainly say we hit a trough in the April, May amount of time. And also as we look at current trends on share throughout the districts that we can in fact calculate market share for, we do see an uptick throughout Canada in regards to Ontario, Quebec, Alberta, DC, as well as we're confident that that uptick is going to proceed for all the reasons I mentioned at the last question.
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We have actually taken the steps of obtaining our supply chain in equilibrium. And we understand that in the short run, that could harm our gross margin efficiency as we experience lower usage levels. And also we also know several of our competitors are taking a various path which is still continuing to run at high utilization degrees, however generating perhaps 3 or four times their sales each quarter in their harvest which places all that on their annual report, and that's going to come back at some factor In terms of surpluses.
We understand that we have actually obtained continued chance to remain to improve our margins. And we think the top priority right currently is to keep a well balanced supply chain versus just filling facilities to keep our economic situations of range going. To ensure that's the course that we're taking. And also again, we remain to think that the following six to nine months for this market are going to be really favorable in regards to shop matters.
This wraps up the question-and-answer part of the phone call - black metal awning. And also I would certainly now such as to transform it back to Mr. Klein for last remarks.-- Ceo Yeah. Thank you once more for joining us. We look forward to sharing more development in the coming months. In the meantime, I hope every one of you will try our find this fantastic products, see our Tokyo Smoke as well as Tweed stores, explore our shopcanopy.com website.